The Efficiency of Inbound Marketing – Selected Measuring Problems

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

assessment of the efficiency of s.p.g.c refineries using network dea

data envelopment analysis (dea) is a powerful tool for measuring relative efficiency of organizational units referred to as decision making units (dmus). in most cases dmus have network structures with internal linking activities. traditional dea models, however, consider dmus as black boxes with no regard to their linking activities and therefore do not provide decision makers with the reasons...

Measuring Performance in Marketing

One of my intellectual mentors, John Kenneth Galbraith, whose ancestry is good Scottish Calvinist, in a newly published essay argues that major corporations are run by their managements largely for their own benefit, and without public control or oversight. If he is right, sooner or later the public, the consumer, or those that represent them, like the New York Public Prosecutor (District Attor...

متن کامل

Effect of Inbound Marketing Factors on Marketing Performance: The Case of Restaurant and Catering Industry in Rasht with an Emphasis on Restaurants with Gilaki Names

The present study explores the effect of inbound marketing factors on marketing performance. The statistical population was composed of all customers of six restaurants with Gilaki names in Rasht, which are active in cyberspace. A total of 400 individuals were selected by convenience sampling. The standard scales included visibility management, active listening, community building, wor...

متن کامل

The application of super efficiency technics in measuring the efficiency of bank branches (Case study: Melli Bank of Gilan Province)

In today's competitive world, many manufacturing and service firms, including banks, have been forced to use new managerial approaches, and methods for assessing organizational performance. The Data Envelopment Analysis (DEA) approach is one of these approaches, which has been used to evaluate the performance of organizations since 1978. The purpose of this research is to use the technology sup...

متن کامل

Severity of Problems of Marketing Faced by the Struggling Small Scale Enterprises to Survive: A Study on Selected Industrial Units of BSCIC Industrial Estates of Sylhet Division

Small scale industries are suffering most from the marketing problems due to their owners’ attitudes, units’ capacity, and quality of products along with the scale of production. The researchers analyzed the problems of selected twenty small scale industrial units of various industrial groups of industrial estates of Sylhet division of Bangladesh to get insights of the problem. Primary an...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Marketing i Zarządzanie

سال: 2017

ISSN: 2450-775X

DOI: 10.18276/miz.2017.49-22